Description
This new book explores the concept of entrepreneurship in established companies. The offering of courses in this field is growing as the study of entrepreneurship increases in schools across the country. It can be used as the primary text in a Corporate Entrepreneurship class, or as an ancillary book for courses in Entrepreneurship and Strategic Management.
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Emphasizing that the lessons presented are intended for established corporations, this textbook discusses what makes entrepreneurship an important corporate strategy, how corporate entrepreneurship differs from the traditional concept, and how to motivate entrepreneurial behavior within an organization. Topics include measuring entrepreneurial intensity; the entrepreneurial personality; technology and innovation as tools for the corporate entrepreneur; obstacles to corporate entrepreneurship; entrepreneurial management philosophy; and entrepreneurship in government organizations. Morris teaches at the University of Hawaii. Kuratko teaches at Ball State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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