Description
Explains how businesses can use a customer-oriented approach that can enhance profits and corporate success, discussing five effective strategies and fifteen assessment and planning tools
Read More
In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today’s successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.
Read Less