Description
Offers advice to companies that sell software products and are considering expanding their business...
Read More
Offers advice to companies that sell software products and are considering expanding their business to consulting services. The authors discuss the importance of defining the mission, objectives, guiding principles, and target business model of the professional services units, and identify the roles of the sales, service delivery, product engineering, and marketing departments. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read Less