Apple Confidential: The Real Story of Apple Computer, Inc.
Books / Paperback
Books › Business & Economics › Industries › General
ISBN: 188641128X / Publisher: No Starch Press, May 1999
Traces the history of Apple Computer from the Apple II to the iMac, and discusses hardware and software products and the track records of Apple's CEOs
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Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.
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