Description
This revised and updated edition is an indespensable resource for health researchers. It draws on the most current findings in survey design, marketing research, health services research, and cognitive psychology to provide comprehensive guidance on designing and conducting health surveys. Special emphasis is placed on the complexities of the ever-changing health care environment.
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A reference for people in the health-care industry who design or contract for health-care surveys, either for commercial or academic purposes. In addition to covering the nuts and bolts, addresses such aspects as the difficulty of reaching populations to be surveyed, the new possibilities and problems of computerized data gathering, and theoretical understandings of how respondents go about answering questions. Updated from the 1989 edition. Annotation c. by Book News, Inc., Portland, Or.
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