Designing and Conducting Health Surveys: A Comprehensive Guide (Jossey-Bass Health Series and the Jossey Bass Social and Behavioral Science Series)
Aday (behavioral sciences, U. of Texas School of Public Health, Houston) surveys design, marketing r...
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Aday (behavioral sciences, U. of Texas School of Public Health, Houston) surveys design, marketing research, and cognitive psychology to provide up-to-date guidance on the subject. This description includes defining the survey variables, choosing the data collection methods, formulating the questions, and writing a report of the findings. Annotation copyright Book News, Inc. Portland, Or.
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