Description
Gives practical advice to help organizations adapt to changes prompted by today's technology-driven business revolution. Early chapters explore culture as the primary driver of growth. Later chapters outline the new brand of leadership necessary in the Internet era, and describe how to transform traditional business functions of measurement, marketing, and technology management. In a final chapter, eight business and academic leaders discuss factors for commercial growth in the next 20 years. Pottruck is president The Charles Schwab Corporation. Pearce is an executive communications officer at Schwab, and a teacher at the University of California-Berkeley. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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In a world where companies are rushing to add an "e-" to everything they do--e-commerce, e-tailing--the real key to success still lies off-line. In this fascinating, behind-the-scenes look at the electronic revolution, an inspirational leader and operator and a talented and thoughtful coach and consultant, both engaged in the meteoric rise of The Charles Schwab Corporation, articulate and demonstrate the elements of long-range success. Their take on culture, personal leadership and the transformation of business practices will help leaders, employees, investors, and customers all come out on top in this high-stakes, opportunity rich economy.For excerpts, Andorsements, detailed author biographies, and more, visit the special Clicks and Mortar website.
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