Description
A guide to using Google Analytics to analyze the success of a Web site covers such topics as configuration, e-commerce tracking, labeling visitors, setting objects and key results, identifying poorly performing pages, and tracking offline marketing.
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Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creatorsExplains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedbackExamines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact formsDiscusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new APIAdvanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.
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