Description
Warwick, a fundraising consultant who has written several books on the subject, introduces his readers to a new approach to fundraising strategy and planning. He explains how nonprofit organizations should set fundraising goals based on mission, and suggests that all decisions about which strategy to use should be based on the organization's mission. The five strategies are Growth, Involvement, Visibility, Efficiency, and Stability; and Warwick provides advice on how to select, implement, and maintain the best strategy through examples of agencies in which his techniques have worked. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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In this practical and engaging guide, top fundraising consultantMal Warwick introduces an entirely new and revolutionary approachto fundraising strategy and planning. He shows nonprofitorganizations how to set fundraising goals based on mission and howto select, implement, and stay with the right strategies to meetthose goals. His five fundamental fundraising strategies areGrowth, Involvement, Visibility, Efficiency, and Stability (GIVES),all of which link directly to specific and appropriate fundraisinggoals. The decision as to which strategy to use springs from theorganization's mission, and all fundraising activities are focusedon fulfilling that mission. Through real-world examples, Warwick shows readers how to choosea primary strategy that will drive both long-term fundraisingplanning and day-to-day fundraising activities. He then takes themstep by step through the process of integrating the strategy intocurrent operations, evaluating its progress, and sticking to thechosen strategy while facing the inevitable changes, obstacles, andsetbacks that nonprofits encounter every day. He also providesself-tests to help readers determine which strategy and tacticswill be most effective for their organizations. The FiveStrategies for Fundraising Success ensures that organizationsmake informed, productive decisions about their futures.
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