Description
A guide to writing fund raising letters, covering donor motivations and perceptions, nuts and bolts techniques and rules, and writing for seven different fund raising purposes, including recruiting new members, acknowledging a gift, and seeking an annual gift. Includes a writer's toolbox of leads, teasers, and ways to begin and end a fund raising letter. This revised edition is reorganized and includes new examples. Warwick is a founder or cofounder of four companies that provide fund raising and marketing services to nonprofit clients. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.Read a review written by Charity Channel Founder/CEO Stephen C. Nill:http://charitychannel.com/publish/templates/?a=471&z=25
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