Description
This textbook for strategic management and business policy courses shows how organizations analyze competitive forces to develop competitive advantages systematically. In the second half of the book, 40 new full-length case studies from a variety of industries illustrate use of the strategic management process. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Strategic Management: Comptetiveness and Globalization, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. The text emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The case portion of the text contains 40 cases that are all new to the third edition and feature a variety of firms and industries.
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