Real Coke: Real Story
Books / Hardcover
Books › Business & Economics › General
ISBN: 0394552733 / Publisher: Random House, September 1986
Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making.
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A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corportate storms of the early 1980s and then examines how they came to make the controversial marketing decision
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