Description
The fundamental premise of this guide for practicing executives, MBA and EMBA students, and students in corporate development courses is that strategy formulation and implementation is a dynamic process. Focusing on the process of strategy development rather than merely providing strategic recipes, the book helps readers decide which specific strategies fit their business and which to apply in a given situation, with chapters on analysis of a firm's strategic resources, development of a competitive strategy at the business unit level, different industry environments, and global strategy. De Kluyver teaches management at Claremont Graduate University. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants.
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