The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Books / Hardcover
Books › Business & Economics › Marketing › General
ISBN: 0887309372 / Publisher: Harperbusiness, October 1998
Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change
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A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour.
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