Mailing List Strategies: A Guide to Direct Mail Success
Books / Hardcover
Books › Business & Economics › General
ISBN: 0070266751 / Publisher: McGraw-Hill, March 1986
Explains how to rent and exchange mailing lists, discusses list brokers, file evaluation, the ethics...
Read More
Explains how to rent and exchange mailing lists, discusses list brokers, file evaluation, the ethics of privacy, and cost analysis, and describes techniques for selecting productive mailing lists
Read Less