Description
A guide to planning and producing a complete marketing campaign for selling music to the listening public, with sections on the music marketing environment, hands-on music marketing and promotion, and music marketing and promotion on the Internet, plus interviews with professionals. For musicians, managers, record executives music publishers, entrepreneurs, and students of the entertainment industry. An appendix lists resources and organizations in areas such as marketing, manufacturing, audience research, retailing, and radio. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Marketing & Promotion, you don’t have to.In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
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