How To Make a Fortune on the Internet: New, Completely Updated Edition of the Book That Started It All!, A
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 0062734660 / Publisher: Harper Paperbacks, April 1997
Instructs readers on using the Internet as a marketing tool for any product or service
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The Internet has changed dramatically over the past two years. The battle over whether the Net should be used for marketing products and services is essentially over, and the Information Superhighway has become the road to riches for those who had the foresight to take advantage of its unique opportunities. For those who haven't gotten on the I-way yet, there's no need to despair -- whole new possibilities have opened up in cyberspace, and this book addresses them all. Topics include: The brand-new possibilities offered by the World Wide Web The latest laws, such as the Communications Decency Act of 1996 The various advertising options available, including a discussion of spamming How cybersellers can ensure that they get paid for their products and services The advantages of trading in the stock of Internet technology-based companies And much, much more... Clearly written, and free of confusing technical jargon, this is still the undisputed bible for entrepreneurs who want to know how to make a fortune in cyberspace.
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