Description
Advice on managing media relations from the authors' combined six decades of experience as public re...
Read More
Advice on managing media relations from the authors' combined six decades of experience as public relations practitioners in the corporate and nonprofit worlds. This third edition includes expanded coverage of international public relations, new information on how the Internet has affected the practice of media relations and thoughts on effective use of the media to change opinions and behaviors. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read Less