A First Look at Communication Theory
Books / Paperback
Books › Language Arts & Disciplines › Communication Studies
ISBN: 0073010189 / Publisher: McGraw Hill, July 2005
The most widely-used textbook for the communication theory course, A First Look at Communication The...
Read More
The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The 33 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.
Read Less