Description
This book can help all of us in the field fine-tune the effectiveness of strategies and interventions designied to improve health-related behaviors. This book is definitely on my list as one of the top five 'big picture theoretical framework' resources for the serious public health professional. --American Journal of Health PromotionThe contributors draw from such fields as cognitive and organizational psychology, marketing, and communications to explain the diverse factors affecting health behavior.
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Offers current information on developments in health behavior theory, research, and practice, drawing on fields such as cognitive and organization psychology, marketing, and communications to explain diverse factors affecting health behavior and exploring the individual, interpersonal, and group or community levels. This revised edition includes information on making health behavior theory useful in populations with varied sociodemographic and cultural backgrounds. For graduate students and professionals in health promotion. Annotation c. by Book News, Inc., Portland, Or.
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