Designing Across Cultures
Books / Hardcover
Books › Design › Graphic Arts › General
ISBN: 1581801947 / Publisher: HOW Books, March 2002
Lipton (a journalist and publication designer) provides guidelines as to what images, icons, colors,...
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Lipton (a journalist and publication designer) provides guidelines as to what images, icons, colors, dates, and attitudes either appeal to or offend Hispanic, African, Asian, and European Americans. She gives advice and tips for creating effective designs, and presents examples demonstrating what works and what doesn't, and why. In the process, she addresses topics such as stereotyping, cultural filters, myth versus cultural truth, the use of color, nonverbal communication, and icons, among others. The book is extensively illustrated in color. Oversize: 9x11
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