Description
Can you identify the most lucrative target market for growth, profits, share increases, and sales for your company or brand? Are you on the path to assured success? Are you sure? Let Marti Barletta put the secret of marketing success into your hands by identifying for you the population segment that will command the majority of financial assets, control the majority of purchases, make—and break—the high-dollar trends of the future, lead the social and political agenda of the 21st century, and have the world in its hands: Women 50-75! Surprised? I bet you are. But you shouldn’t be. It’s the trend that isn’t trendy (yet), but it’s been in the making ever since Baby Boomers got their first jobs back in the ‘70s. Backed by in-depth demographic research, Marti Barletta demonstrates how you can market to most educated, wealthy, and active generation in history: PrimeTime Women™.
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Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50–75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women™ because not only are they in the prime of their lives, they also are the prime target for most marketers. In her new book PrimeTime Women™, Marti Barletta provides the only comprehensive resource on the market for readers searching for practical applications to get into the minds, souls, hearts, and wallets of this influential demographic. This hands-on approach delivers strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential market. Features: * An inside look at what makes PrimeTime Women™ tick * Never-before published research, developed in partnership with agency powerhouse DDB* Strategic thinking, planning, and tips from marketers who have successfully targeted PrimeTime Women™
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