The Guerrilla Marketing Handbook
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 0395700132 / Publisher: Mariner Books, November 1994
Offers innovative marketing ideas, identifies the current fastest-growing markets, gives tips and strategies for dealing with a recession, and introduces new technologies
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This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
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