Strategic Management: Text and Cases
A comprehensive textbook for the strategic management and business policy course. Part I introduces...
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A comprehensive textbook for the strategic management and business policy course. Part I introduces the major concepts and methodologies of strategic management. Part II provides a broad selection of cases that allow students to apply and integrate their knowledge of the strategic management process. This revised edition (1st ed., 1992) adds brief coverage of diverse theories that have influenced the approach to strategic management, and expands the coverage of corporate strategy to two chapters. Annotation copyright Book News, Inc. Portland, Or.
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