Increasing Revenue from Your Clients
Books / Hardcover
Books › Business & Economics › General
ISBN: 0471620521 / Publisher: Wiley, November 1989
Tells how to establish long-term relationships with clients, and discusses additional services, client referral, and billing and collection
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How to create profitable revenue from existing clients. Describes a client-centered marketing approach to produce and protect revenue. Shows you how to retain clients, sell additional services to them, and how to protect revenue obtained from clients that may be targeted by more aggressive firms. Discusses how to develop client retention plans and strategies for re-establishing relations with former clients. Also reveals how to build marketing into your consultation engagement procedures.
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