Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners
Books / Hardcover
Books › Business & Economics › Management
ISBN: 0471478555 / Publisher: Wiley, July 2005
One current and one former professor at the Kellogg School (Northwestern University) outline questions to consider when developing a unique product positioning or production process that will translate into profit, and provide the tools and templates necessary for choosing among strategic alternatives. Incorporating numerous illustrative examples, the approach recommends performing a resources and capabilities audit, measuring the competitive advantage, and diagnosing competition within the industry. Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)
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Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: * Measuring your firm's competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor's strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much more
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