Marketing to Moms: Getting Your Share of the Trillion-Dollar Market
Books / Hardcover
Books › Business & Economics › Marketing › General
ISBN: 0761563660 / Publisher: Prima Lifestyles, October 2002
A practical guide to marketing identifies the key components necessary for targeting one's marketing...
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A practical guide to marketing identifies the key components necessary for targeting one's marketing approach directy to mothers, utilizing interviews and successful marketing campaigns to illustrate such areas as loyalty marketing, branding, and more. 10,000 first printing.
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