Description
Richard Lewis provides a truly global and practical guide to working and communicating across cultures, with penetrating insights into how different business cultures accord status, structure their organizations, and view their role of leaders.
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Richard Lewis provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organise our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide.A greater understanding of what makes other people tick will enable managers to ensure that their policies and activities exploit cultural synergies and make the right appeal to their chosen market.
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