Description
This user-friendly and up-to-date handbook takes new and professional artists through the basics of creating a successful business. Artists will learn how to couple their creativity with clever business sense to establish a lucrative art career.
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An accessible, practical guide providing coverage of a myriad of subjects useful to artists who would like to sell their work. Topics include business basics, number crunching, legal protection, pricing, shipping and displaying, creating and planning an exhibit, presentation finesse, marketing plans, promo pieces, and sales techniques. Discussion also includes reps and galleries, shows and fairs, greeting cards, and the licensing industry. Checklists and recommended reading lists help readers stay on target. Annotation c. by Book News, Inc., Portland, Or.
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