The Blueprint For Franchising A Business
Books / Hardcover
Books › Business & Economics › Franchises
ISBN: 0471856177 / Publisher: John Wiley & Sons, October 1987
Describes the advantages and disadvantages of franchising, tells how to define image and market position, and discusses site selection, regulations, financing, training, and reasons for failure
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Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.
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