For this seventh edition of a text for undergraduates, material has been reorganized to incorporate a three-step process for solving communication problems. Coverage of communication issues in teams has been expanded, and there are new chapters on writing for the Web, communicating through the Internet and other technologies, and enhancing presentations with electronic visual aids. Learning features include boxes on technology applications, ethics, and communication across cultures, documents for students to critique, cases, margin notes, and test questions. The author teaches business communication at Grossmont College. Annotation c. Book News, Inc., Portland, OR (booknews.com)
This best-selling book brings all the pieces of business communication together to give learners a realistic understanding of the fundamental concepts involved .It powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. Readers will learn the concepts behind effective communication while developing and refining their skills to compete more successfully in today's job market A seven-part organization covers: understanding the foundations of business communication; applying the three-step writing process; writing letters, memos, e-mail, and other brief messages; finding and communicating information; planning, writing, and completing reports and proposals; designing and delivering oral presentations; and writing employment messages and interviewing for jobs. For corporate business communication trainers.