The Innovator's Dilemma: The Revolutionary National Bestseller That Changed The Way We Do Business
Books / Paperback
Books › Business & Economics › Management
ISBN: 0066620694 / Publisher: HarperBusiness, May 2000
Examines how companies can create a balance between marketing cutting-edge technology and anticipating customer demand.
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Destined to be controversial, this analysis of the new business paradigm shows how firms that do "everything right" can nevertheless fail because of new technologies and disruptions in the market structure. Reprint.
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