Description
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
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When the Medicis, a Florentine banking family of 15th century Italy, brought together a wide range of thinkers and artists under the patronage, they helped spark an explosion of knowledge and creativity known as the Renaissance. The author of this volume (written for a business audience) believes that it is possible to recreate this type of explosion by finding the "intersectional" ideas that cross between disciplines and cultures. By "stepping into the Intersection," entrepreneurs and others can find the innovative ideas that can lead to the "Medici Effect." Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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