Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 0887308244 / Publisher: HarperBusiness, July 1999
Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle
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The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business.
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