Mazur (Southern Connecticut State U.) presents an introductory textbook on the psychological aspects of how animals and humans learn and how their behavior is affected. He compares behavioral and cognitive approaches toward learning, theories, physiological elements, innate behavior and habituation, classical and operant conditioning, positive and negative reinforcement, avoidance and punishment, stimulus control and concept formation, comparative cognition, observational and motor-skills learning, and choice. The new edition has been reformatted and contains quizzes for each chapter. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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Widely acclaimed for its thoroughness and clarity, this contemporary survey of the field of learning offers comprehensive coverage of both classic studies and the most recent developments and trends–with an emphasis on the importance of learning principles in everyday life. Many real-world examples and analogies make the often abstract concepts and theories of the field more concrete and relevant, and most chapters include sections that describe how the theories and principles have been used in the applied field of behavior modification. Chapter topics include classical conditioning, operant conditioning, avoidance and punishment, theories and research on operant conditioning, stimulus control and concept formation, learning by observation, and much more. For individuals with an interest in psychology—especially learning, conditioning, and the experimental analysis of behavior.
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