The author of the bestselling ""A Complaint Is a Gift"" explores building band equity through enhanced and focused customer service.
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Barlow is president of a U.S.-based partner, and Stewart director of a New Zealand-based partner, of a multinational consulting organization. They offer a range of ideas, research, strategies, and techniques to facilitate the understanding and delivery of an organization's brand through service. Coverage includes the evolution and power of brands, the relationship between branding concepts and branded customer service, supporting and promoting branded customer service, and methodologies and practical ideas for delivering service that is aligned with a company's brand. For executives, marketers, HR and customer service trainers, supervisors, and customer service personnel. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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