Description
This comprehensive text covers principles, theories and applications surrounding advertising and graphic design. The in-depth step-by-step approach covers everything, from the basics of type and layout to diverse applications such as logos and packaging, builds a complete overview of what the reader needs to know to successfully execute design projects. Valuable skill such as how to critique and assess designs are taught, as well as a wealth of samples of master and contemporary designers make this an excellent reference. The exercises and projects offered have been tested in classrooms over the years and yield excellent portfolio pieces. Tips from designers and art directors' comments about artists' work give the reader a valuable perspective on professional applications of design.
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This comprehensive, in-depth, step-by-step approach to graphic design offers a valuable perspective through instruction, excellent sample designs, tips, project execution, and critiquing to prepare the reader for professional success.Drawing from her own extensive experience in the classroom, Robin Landa breaks away from the pack by adding four important components to the traditional body of innformation found in graphic design texts: a review of the basic formal elements and principles of two-dimensional design, visual and creative thinking strategies, lots of creative excercises and practical projects, and methods for assessing learning.Written in a positive and user-friendly way, the reader feels relaxed and ready to learn and create. Renowned author and designer Philip Meggs comments on Landa's style and substance in a special foreword.
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