Description
Describes the advantages and disadvantages of self-publishing, and provides advice on subject selection, research, book design and manufacture, advertising, marketing, publicity, promotion, and distribution.
Read More
Focusing on the publishing scene, preparations, product quality, public relations, traditional marketing strategies, alternative venues, and business aspects, this book offers advice on writing, publishing, marketing, and selling books on your own. Chapters focus on Web-based publishing, selecting a subject, generating capital, design and typesetting, the printing process, promotional strategies, book events, advertising, subsidiary rights, classes and trade shows, and forming a small press. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read Less