Birds of Prey: Boeing vs. Airbus: A Battle for the Skies
Books / Hardcover
Books › Business & Economics › General
ISBN: 156858086X / Publisher: Four Walls Eight Windows, February 1997
Tells the story of the aviation industry, the struggle between American giant Boeing and Airbus of France, and the inner workings of these corporations that are almost nations in themselves. Describes how they conceive products and then create a need for the product, and the overt and covert manipulation both use to gain large profits. The author argues that the star salesperson for Airbus was the late French President Francois Mitterand; for Boeing, it is President Clinton. Annotation c. by Book News, Inc., Portland, Or.
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A fast-paced report of international corporate intrigue that explores both the early history of aviation and the ongoing, trans-oceanic battle between two massive corporations.Birds of Prey is the story of an industry now essential to heavily developed nations. And more than that, it is a paradigm of business, the ongoing story of the struggle between two forces of international commerce. It describes the inner workings of these corporations that are almost nations in themselves: how a product is conceived of - the Airbus or the 747 - and then the need for that product is created. And finally it tells how, by manipulation both overt and covert, the battling giants marshall their various resources to achieve their ends: more orders for their factories. And on this level, the salespeople have familiar names: for Airbus, the star salesman was the late French President Francois Mitterrand; for Boeing, it is President Bill Clinton.
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