Description
An Ohio studio owner acknowledges that photography is not the easiest way to make a living. Focusing on wedding, student, and other types of picture-taking that can be lucrative, Williams focuses on creative and marketing tips. He discusses how understanding client psychology can result in unique portraits and big orders. The guide includes examples of his work, forms he uses to prepare clients for successful results, and a short list of vendors. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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Recognizing that technical ability and studio space are only the initial components of a portrait photography business, this guide to building a thriving portrait studio focuses on successful customer service, networking, diversification, and business management strategies. From setting long- and short-term goals for a business to creating an elegant studio atmosphere that impresses clients (while respecting the budget), this handbook breaks down each minute consideration in the growth of a successful business. Smart managerial decisions regarding portrait-pricing strategies, employee training, telephone skills, positive relationships with suppliers, and responsible delegation of duties are complemented by practical advice on networking within a community, creating demand for high-quality portraiture, and diversifying clientele by catering to the unique needs of each client subset.
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