Description
"In an age of slick, computer-generated type and Photoshopped perfection, hand-drawn packing is enjoying a global resurgence. As shorthand for something more authentic, homegrown, handmade, or crafted, hand-drawn packaging is found on everything from supermarket eggs to Chipotle drink cups. In this exhaustive and lavishly illustrated survey, organized by four types--DIY, Art, Craft, and Artisanal--Anderson pulls back the curtain on the working processes and inspirations of forty letterers, illustrators, and designers from all around the world through insightful interviews, process sketches, and her infectious love of the medium"--
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Design as a handcraft is the topic of this book for graphic designers, product packagers, and typographers. The subject is contemporary hand-drawn packaging. The author looks at the work of forty letterers, illustrators, and designers; the book includes interviews, images of their product designs, and process sketches. The book is organized by thematic type: DIY, fine art, craft, and "artisanal" graphic sensibilities. The look of the work varies from faux-naif to retro (Victorian, Art Deco, and others) to tattoo-flash to hard B&W graphic styles. The book itself is created with a strong design sensibility, with most space given to the full-color images. It is for students, professionals, and enthusiasts of graphic design. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
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