Description
In this companion to their Women and Media: International Perspectives of 2004, Byerly (mass communication and media studies, Howard U.) and Ross (mass communications, Coventry U.) work closer to the theoretical level to produce a model of women's media action informed by the empirical data they analyzed to cover women's media-related activism in 20 nations over 30 years. They describe the history of research on women in media, covering women in and as entertainment, the images of women in the news and in magazines, women as an audience, and the role of gender in the political economy of the media production industry. They show how the agenda has shifted into a series of four paths within their model, including the path from politics to media, from the media profession to politics, to the role of advocacy and then to women's media enterprise. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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Women and Media is a thoughtful cross-cultural examination of the ways in which women have worked inside and outside mainstream media organizations since the 1970s. Rooted in a series of interviews with women media workers and activists collected specifically for this book, the text provides an original insight into women’s experiences. Explains the ways that women have organized their internal and external campaigns to improve media content (or working conditions) for women, and established womenowned media to gain a public voice. Identifies key issues and developments in feminist media critiques and interventions over the last 30 years, as these relate to production, representation and consumption. Functions as both a research case study and a teaching text.
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