Description
Shows would-be Internet entrepreneurs how to create a successful business in cyberspace, and offers advice on topics from site building and funding to marketing and sales.
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Explains how to create a successful dotcom business, from site building and design to generating publicity and attracting customers and investors. Gives step-by-step instructions, in layman's terms, for producing a Web site, and points out common mistakes to avoid. Discussion encompasses electronic malls, visitor tracking, newsfeed functions, obtaining funding, and partnering with big companies. Includes interviews with Netpreneurs. The author is a journalist who has covered the Web since 1994. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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