The Marketing Plan
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 0471580716 / Publisher: Wiley, October 1994
Easy-to-follow, step-by-step instructions will enable readers to develop a professional marketing pl...
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Easy-to-follow, step-by-step instructions will enable readers to develop a professional marketing plan. A wealth of convenient forms focus attention and, once completed, serve as the basis of the marketing plan. Includes numerous sample plans which motivate and reinforce comprehension.
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