Business NOT as Usual: Rethinking Our Individual, Corporate, and Industrial Strategies for Global Competition (Jossey Bass Business & Management Series)
Books / Hardcover
Books › Business & Economics › General
ISBN: 1555420303 / Publisher: Jossey-Bass, January 1987
Shows how the strategies that once virtually guaranteed success have been overturned by the advent o...
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Shows how the strategies that once virtually guaranteed success have been overturned by the advent of tough foreign competition, new technologies, and shrinking resources. Carefully lays out the new ground rules to effectively anticipate and address the challenges of the new global economy.
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