Advertising--How to Write the Kind That Works
Books / Paperback
Books › Business & Economics › General
ISBN: 0684147718 / Publisher: Macmillan Pub Co, January 1977
Numerous diagrams and sample ads are incorporated in a guide to copywriting for print, radio, and te...
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Numerous diagrams and sample ads are incorporated in a guide to copywriting for print, radio, and television media that includes a survey of the advertising industry and tips on applying psychological principles
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