Description
A new approach to continuing education financial management providing guidance in the latest theoretical principles. Matkin (associate dean, University Extension, U. of California) describes multidimensional budgeting and activity-based costing, (tying the concepts to responsible course planning and curricula) and evaluates the cost effectiveness of marketing efforts, handling overhead expenses, pricing services, negotiating with faculty, and capital expenditure. Includes illustrations. Annotation c. by Book News, Inc., Portland, Or.
Read More
Today's rapid changes in continuing education require that professionals in this field have a comprehensive understanding of the latest financial management principles in order to succeed. A strong financial management system can also play an integral role in supporting total quality management programs, as well as today's customer-centered and market-oriented management philosophies. Matkin describes the latest theories and methods of using financial information and relates them to continuing education through case studies and other special materials. He focuses on the difficult issues of evaluating the cost effectiveness of marketing efforts, handling overhead expenses, pricing courses and services, negotiating with faculty, and evaluating capital expenditures.
Read Less