Description
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
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This is a paperbound reprint of a 2006 book. Mark (a senior editor at The Politico) presents a largely anecdotal history of negative campaigning in American politics. He begins by demonstrating that negative campaigning has been a staple of American politics from the late 18th century through the beginning of the Cold War and then discusses the rise of the television attack ad in the presidential campaign of 1964. He then provides examples of negative campaigning from the Brown-Reagan contest for California Governor to the Kerry-Bush campaign for President. He also reviews the characteristics of successful negative campaigning and negative campaigning that has backfired and discusses the recent use of direct mail for negative campaigning. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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