This textbook presents a cultural history of television and radio broadcasting in the United States. Each chapter begins with an overview of the social tensions of the period and includes an in-depth case study regarding a particular issue, event, or influential figure in broadcasting. Topics include, for example, the development of commercial radio networks, radio coverage of WWII, violence on television, the Telecommunications act of 1996, deregulation, and Internet audio. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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This first edition provides students with an understandable connection between the regulatory policies and industrial aspects of broadcast history and cultural contexts with audience reactions. This text engages students by providing a greater understanding and appreciation of the historical development of broadcasting in the U.S., especially with regard to the sociocultural, political and economic contexts, which account for the manner in which broadcasting developed. ONLY CONNECT presents a more unified version of a history of both radio and television, from a critical studies perspective.
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