The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life
The First Edition of The McDonaldization of Society has been an international bestseller and acclaim...
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The First Edition of The McDonaldization of Society has been an international bestseller and acclaimed worldwide, largely because of its effectiveness in conveying the `sociological imagination'. The power of sociology is in its abstract concepts, but this also makes it extremely hard to teach. George Ritzer takes students to a world they know and it encourages them to see it in an alternative perspective. The Revised Edition is more streamlined and reflects the fact that `McDonaldization' has been an increasingly global phenomenon over the last three years.
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